Audits & Insights - Comprehensive Website Performance Reports by The Insights Engine
As part of The Insights Engine’s vast dashboard features, we developed the Audits & Insights module, a fully automated monthly audit system that provides businesses with detailed, data-driven performance reports. These audits help users understand how well their website is performing by aggregating key metrics from multiple digital platforms and comparing results to both past performance and industry benchmarks.
Unlike traditional analytics dashboards filled with complex visualizations, Audits & Insights delivers structured tabular reports, making it easy for businesses to analyze their performance across critical digital marketing areas without unnecessary distractions.
Project Overview & Development Approach
The Audits & Insights module was designed to provide clear, structured reports that break down website and marketing performance into well-defined categories. These audits are:
Automatically generated every month for all users.
Created instantly for new users upon onboarding, establishing an initial benchmark.
Populated with real-time data from integrated platforms, including Google Analytics, Facebook, Microsoft Ads, LinkedIn, Google Business Profile, and email marketing tools.
Formatted in structured tables, allowing businesses to quickly scan performance metrics without unnecessary visual clutter.
The system also provides comparisons to previous months and industry baselines, helping businesses track progress and make informed strategic decisions.
Key Features & Functionalities
1. Automated Monthly & Onboarding Audits
Audits generate automatically at the start of each month with no manual intervention required.
New users receive an instant audit during onboarding, providing an initial performance benchmark.
Reports are structured in a tabular format, ensuring clarity and ease of interpretation.
2. Multi-Platform Data Aggregation
Data is pulled from key digital platforms, including:
Google Analytics – Website traffic, engagement, and conversion metrics.
Facebook, LinkedIn, and Microsoft Ads – Social media ad performance.
Google Page Speed Insights – Website load time and optimization scores.
Email Marketing Platforms – Open rates, click-through rates, and campaign success metrics.
Google Business Profile – Local search visibility and customer interactions.
Search Engine Optimization (SEO) & Brand Referrals – Organic search rankings and inbound traffic sources.
3. Structured Tabular Audit Reports
Each audit is divided into clearly defined sections, providing users with detailed performance data in a simple table-based format:
📌 E-Commerce Performance
Total revenue, average order value, and conversion rates.
Top-performing products and sales trends.
📌 Website Performance
Total website visits, bounce rate, and average session duration.
Device and browser breakdown of visitor activity.
📌 Google Page Speed Insights
Desktop and mobile performance scores.
Recommendations for improving page speed and user experience.
📌 Social Media Performance
Facebook, LinkedIn, and other social engagement metrics.
Follower growth, post reach, and engagement rates.
📌 Email Marketing Performance
Email campaign open rates, click-through rates, and subscriber growth.
Performance comparison with previous campaigns.
📌 Paid Campaign Summary
Cost-per-click (CPC), impressions, and return on ad spend (ROAS).
Performance breakdown by ad platform (Google Ads, Facebook Ads, Microsoft Ads).
📌 Goals & Conversions
User goal completions, lead generation, and sales funnel performance.
Comparison of goal achievements to past months.
📌 Google Business Profile
Local search views, customer interactions, and reviews.
Click-to-call, direction requests, and website visits from Google Business Profile.
📌 Search Engine Optimization (SEO) & Brand Referrals
Organic search rankings and keyword performance.
Inbound traffic sources from external websites and backlinks.
4. Month-Over-Month & Industry Comparisons
Each section includes side-by-side comparisons of the current month vs. the previous month, highlighting improvements or declines.
Performance is benchmarked against industry averages, allowing businesses to see how they compare to competitors.
5. Actionable Insights & Recommendations
AI-driven performance improvement suggestions based on audit findings.
Flagging of underperforming areas, prompting users to take corrective action.
Integration with the Task Management module, allowing users to assign action items directly from the audit report.
6. Email Notifications & PDF Reports
Monthly audits are automatically emailed to users in a clean, structured format.
Users can download PDF versions for internal reporting and decision-making.
Technology Stack & Development Approach
To ensure scalability, real-time data integration, and security, the Audits & Insights module was built using:
Frontend: React.js / Vue.js for interactive report viewing.
Backend: Node.js / Python (Django) for fast data processing and report generation.
Database: PostgreSQL / Firebase for structured audit data storage.
Cloud Services: AWS / Google Cloud for data retrieval and report distribution.
Third-Party API Integrations: Google Analytics, Facebook, Microsoft Ads, LinkedIn, Google Business Profile, and email marketing services.
Automation & AI: Machine learning algorithms for trend detection, anomaly spotting, and personalized recommendations.
Why Audits & Insights by The Insights Engine Stands Out
✅ Fully Automated & Hands-Free – No manual input required; audits generate every month.
✅ Multi-Platform Data Aggregation – Pulls structured insights from major analytics, advertising, and marketing platforms.
✅ Clear, Tabular Format – No overwhelming graphs or charts—just structured, easy-to-read tables.
✅ Month-over-Month & Industry Comparisons – Allows businesses to track progress and benchmark against competitors.
✅ Actionable Recommendations – Provides AI-powered insights for optimization.
✅ Email & PDF Reports – Ensures data is accessible, shareable, and easy to distribute within teams.
By developing Audits & Insights, The Insights Engine empowers businesses with data-driven performance tracking, helping them optimize their websites, enhance marketing strategies, and improve digital engagement with clear, structured reporting.
